Customer Marketing Manager (12 Month Contract)

Ref#: 28251

Function: Marketing

Location: Canada, ON, Waterloo

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As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

The opportunity:

OpenText is seeking a Customer Marketing Reference Manager (12 Month Contract) to join our growing, dynamic global Customer Marketing team. The position will collaborate with dynamic, creative and talented people across all industries to promote how they use OpenText solutions to deliver amazing results.

The position requires a highly motivated, proactive, and personable individual who will work cross-functionally to manage our customer marketing programs to accelerate pipeline globally. This individual will manage the reference requests from the field and work directly with customers to manage their reference activities, including the coordination of case studies, video testimonials and press releases. The role will also be responsible for engagement programs and events that provide ongoing customer education, thought leadership and the sharing of best practices.

The candidate must thrive in a fast-paced and dynamic environment, be able to work with all levels of a global organization internally and externally, can work with different cultures, exhibit out-of-the-box thinking, and take great pride in their work. This position will be based in Waterloo or Richmond Hill, Canada and report to the Director of Customer Marketing.

You are great at:

• Recruit and manage OpenText customers who will act as references for OpenText to participate in a wide variety of activities to promote broad market awareness for OpenText solutions, support the sales cycle and accelerate deal closure including but not limited to: written success stories, video testimonials, PR pitches, presentation material and speaker management
• Manage the production of written customer success stories and video testimonials
• Cultivate and nurture customers into mutually beneficial advocacy relationships
• Manage customer programs such as webinars, Product Advisory Councils and User Groups from conception to completion, including closed-loop reporting
• Organize, track and manage customer reference information for reporting in corporate tools
• Blog about customer stories and work with the social media team to promote new stories
• Promote and grow the ‘Elite’ customer loyalty program through increased participation and campaigns
• Prioritize a positive experience for all customer references as they participate in the Customer Reference Program by presenting customers with opportunities for participation that are beneficial to them, while balancing stakeholder requirements
• Quickly and efficiently respond to internal stakeholder requests for customer references to support activities such as prospect calls, RFPs, speaking opportunities, analyst reports, investor relations activities and more
• Manage vendors to ensure scalability and regional coverage
• Regularly communicate metrics of success and insights for improvement
• Minimal travel, both domestic and international, will be required

What it takes:

• 7-10 years in Corporate Marketing, Program Management, Communications, Public Relations, Customer Success Management; experience with a customer reference program is a plus
• Event planning and management experience
• Bachelor or Masters Degree in Business, Marketing, Communications or a related field
• Previous marketing experience in the enterprise software industry
• Experience developing customer case studies and video testimonials
• Ability to successfully build relationships with customer contacts ranging from C-Level to developer level
• Excellent written, verbal, and presentation skills
• Extremely organized and detail-oriented with proven record of driving positive business results
• Ability to collaborate and communicate effectively across other marketing and business functions, including stakeholders and leadership
• Inspired by working in a fun, ambitious, fast-paced, dynamic environment
• Ability to multitask and work on several projects simultaneously while being organized
• Ability to work in a fast-paced environment with the flexibility to adapt to a changing landscape
• Excellent interpersonal skills and a service-oriented attitude
• High proficiency with tools such as Microsoft Excel, Word and PowerPoint
• Experience in, Eloqua, and RO Innovation are a plus

At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of sex, national origin, disability or race. If you require accommodation at any time during the recruitment process please email

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