“Here at OpenText, Technical Marketing is a team of product specialists who work closely with our engineers, product managers and solution consultants to create sales enablement tools that showcase the great technical features of our products. Most of our time is spent designing, building, hosting and supporting product demonstrations. Software demos are all about storytelling… the aim of a demo is to help the audience to understand how they could use the product in their own working lives - and to do that, we use the demo to illustrate ‘use case’ scenarios that simulate real-life.
The process of building a demonstration is virtually the same as the process for developing a new product. It starts with collecting the requirements - which may be a list of new product features or a business process flow gathered from the field. The next step is to sketch out the use case scenario in the form of a story. Then we set about installing and configuring the various software components that are required to simulate the ‘real-life’ user environment. We add the sample content, web pages, reports and other materials that make the scenarios come to life and we begin testing the application. When we’re satisfied that everything is working correctly, we prepare the demo for roll-out to the field, adding demo scripts and other release documentation.
Building demos is a team exercise and we rely heavily on the support of other OpenText departments. We work closely with our developers to fix technical issues that we come across – product marketing and product management often define the demo requirements – solution consultants from the field provide feedback about what works best in front of customers and we rely on IT to provide the hardware platforms for our development and hosting.
That said, technical marketers have to be a jack-of-all trades. We might be required to write code – install and configure products – design and layout a web page – provide hosting services – and provide technical assistance or advice to our staff in the field.
It’s a fun role – and no two days are ever the same
Here is some good background on the role of Technical Marketing (from a general POV):
Background information about my team can be found on the KC site at the URL below:
Click on the link below to download the video about Technical Marketing:
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