Asia Field Marketing Manager


Function: Marketing

Location: Singapore, Singapore

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OpenText enables the digital world by simplifying, transforming, and accelerating enterprise information needs, on premises or in the cloud. We embrace all things digital and are committed to being the Best Place to Work for our employees in over 140 locations around the world.
We obsess over our customers to ensure they are wildly successful in embracing the Digital World. Our customers entrust us with their most important information, we need to be their most trusted partner. What we do, we do well. What we create, we do purposefully to impact the world. If you believe in this and are passionate about enabling the Digital World then let OpenText turn your career vision into reality.

The Opportunity: 

As the Asia Field Marketing Manager, you will be responsible for building the Asia marketing plan, localising and executing global campaigns, and developing and executing new solutions-based campaigns that leverage a combination of digital, events and seminars (3rd party and OpenText), partner co-marketing, PR and customer success stories.

The position will focus on OpenText’s Enterprise Business Unit, which spans a solution focus across Enterprise Content Management (ECM) and Business Process Management (BPM), as well as the Discovery and Analytics Business Unit.

You will report to the Marketing Director for Asia Pacific and Advancing Markets who is based in Sydney and work closely with the Account Development, Direct Sales, Solutions Consultants and Partners & Alliances teams to ensure campaigns are well integrated and meeting the pipeline needs of the Asia business.

You are great at: 

  • Having a strong focus on in-market execution and yet thinking/acting strategically to support long-term growth of the business
  • Owning and leading campaign planning, development and execution - integrated campaigns with elements of digital, face-to-face and tele
  • Delivering campaigns that meet pipeline build targets in terms of both $value and #volume
  • Analysing marketing campaign performance and optimising/growing results based on the numbers
  • Liaising with the Account Development team to evaluate campaign results, pass marketing leads from campaigns for them to qualify and nurture, and ensure maximum return on investment
  • Adopting and championing the use of digital techniques to drive demand and tangible pipeline for the business - a digital first mindset
  • Leveraging global digital campaigns and providing Asia requirements back to global campaign teams
  • Planning and executing OpenText customer events and seminars (such as Innovation Tour) or 3rd Party events that OpenText sponsors
  • Driving integration of OpenText partner activities within campaigns
  • Partnering with PR agency on press releases and developing customer success stories
  • Working closely with Asia business stakeholders to ensure strong sales and marketing alignment
  • Communicating with all business stakeholders and managing key relationships across sales, pre-sales, global campaign teams, product marketing and communications

What it takes: 

  • This position requires a Bachelor’s degree and at least 5 years of experience focused on campaign management, partner, online and event marketing
  • Strong understanding of effective B2B demand generation tactics
  • Flagship regional event planning and execution
  • Good understanding of the enterprise software market and the ability to work well independently and within a team
  • Experience working with CRM systems ( & Marketing Automation platforms (Eloqua)
  • Strong focus on providing results of campaigns and activities (building Sales Pipeline)
  • Strong understanding of Sales Management and knowledge which activities drive and convert into Opportunities (Revenue)
  • Strong analytical, problem solving skills, attention to detail and organisational skills
  • Ability to effectively present/communicate ideas & plans to internal stakeholders and secure buy-in

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