Global Campaign Manager

Ref#: 15597

Function: Marketing

Location: Canada, ON, Richmond Hill

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OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 


The Opportunity:

The WWFM Global Campaign Manager is responsible designing, developing and executing global multichannel, inbound and outbound campaigns with the goal of generating opportunities, pipeline and revenue. Global Campaign Manager works with in-house creative, content and execution teams to develop and implement campaign programs including customer acquisition, cross-sell, up-sell and nurture. These global programs will leverage inbound and outbound digital and direct marketing tactics including: 3rd party channels, email marketing, social media, content marketing, search engine marketing/SEO, OT.com, display ads/retargeting, sponsorships, webinars, content syndication, account-targeted syndication and display, events and direct mail. Additionally, he or she works collaboratively with the regionally-based campaign and field marketing teams to ensure seamless execution of global campaigns in multiple regions and languages.

The WWFM Campaign Manager is responsible for balancing the objectives of Product Marketing, Sales, and Executive Leadership with a solid marketing approach to deliver compelling, high-performing campaigns. This is a highly-visible role across the organization and the WWFM campaign manager must illustrate strong interpersonal skills in order to gain consensus across planned programs, negotiate tight deadlines and unite teams with a single campaign vision and voice. Experience in building and executing integrated marketing programs is a must. Strong digital marketing experience is required. A detailed understanding of all online/offline tactics to develop the right media mix to meet program goals is crucial.

Additionally, this individual must manage multiple campaigns at once, while adhering to tight deadlines, and achieving global campaign goals.
 

You are great at:

The ideal candidate will have full marketing campaign life-cycle management experience including managing campaigns from strategy to analysis. He/she will have a successful track record of developing, executing and measuring marketing campaigns in a variety of channels including digital marketing (email, online, social) and direct marketing (direct mail, print) as well as integrated multi-channel and third party marketing expertise. He/she must possess strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members. He/she will be a team player with a positive, can-do attitude; and a strong belief in the importance of partnering with the sales organization.

Ideal candidates will possess:

  • Proven experience in the successful execution of demand generation campaigns including outbound and inbound tactics.

  • Strong marketing capability – from concept through execution – for digital multi-channel marketing programs for acquisition, up-sell/cross sell, nurture, goals according to marketing principles and best practices.

  • An acute focus on innovative campaigns/program/tactics/channels that successfully target key personas, break through the clutter of the B2B market and drive leads and conversion.

  • Compelling communication skills to act as a campaign champion and to ensure positive communication with internal audiences and executives.

  • Excellent negotiation skills.

  • Strong analytical skills to understand the campaign metrics and provide meaningful analysis of the campaign performance leveraging Salesforce.com and Eloqua reporting and dashboards.

  • An ability to analyze and improve the quality of campaigns based on KPIs

  • Strong project management skills to work closely with team members, product marketing, industry experts, and field marketers to ensure timely execution on all campaigns.
     

What it takes:

  • A minimum of 8 years’ experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company.
  • A proven track record of building and executing multi-channel campaigns that achieve target goals including leads, pipeline and revenue.

  • Proficiency in MSFT Office; experience with data analysis in Excel, including pivot tables and advanced functions.

  • Proficiency in marketing automation (Eloqua or Marketo) and customer relationship management (Salesforce.com) tools to manage campaign execution and reporting.

  • Strong analytical skills to assess performance drivers and interpret results.

  • Creativity as illustrated by previous marketing and campaign work.

  • Demonstrable project management skills.

  • Excellent written and verbal communication skills.

  • A high-energy disposition combined with the ability to successfully manage multiple initiatives simultaneously.

  • Comfortable with change and the ability to thrive under pressure.

  • Ability to work collaboratively both cross-functionally, and in teams.

  • Ability to operate successfully in a remote office and effectively leverage team members in other global geographies.

  • Experience in developing sales enablement tools and education.

  • A self-motivated, performance-driven and professional demeanor.

  • Bachelor’s Degree in marketing, communications or related field is required.
     

At OpenText we understand and value diversity in our employees and we are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation. We draw on our diversity and collective genius as we continue to shape a better future for our customers and be the Best Place to Work for our employees- nothing is off the table at OpenText. If you require accommodation in completing the application process please email accommodationrequests@opentext.com

At OpenText we understand and value diversity in our employees and we are proud to be an Equal Opportunity Employer. We hire the best talent regardless of sex, national origin, disability or race. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com

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