Email Marketing Manager

Ref#: 15583

Function: Marketing

Location: Canada, ON, Richmond Hill

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ENABLING THE DIGITAL WORLD

OpenText enables the digital world as the global leader in Enterprise Information Management, both on premises or in the cloud. We embrace all things digital and are committed to being the Best Place to Work for our Employees in over 140 locations around the world.

We obsess over our customers to ensure they are wildly successful in embracing the Digital World. Our customers entrust us with their most important information, we need to be their most trusted partner. What we do, we do well. What we create, we do purposefully to impact the world. If you believe in this and are passionate about enabling the Digital World then let OpenText turn your career vision into reality.


The Opportunity:

You are a highly motivated, purpose-driven individual with a strong work ethic and high degree of urgency familiar with rapid iterations. You are both smart and very curious, always seeking to gain greater insights and to look around corners. As an individual contributor, you understand that this is inherently a “roll-up-your-sleeves” role that requires you to get deeply into the specifics while also being able to always connect the dots to present a clear view of the big picture. You have good communications skills, a sense of humility, and the ability to be a team player as part of a Global hub structure.

You are great at: 

Responsible for Email Campaign Development, for execution and measurement of Marketing Automation/Lead to Revenue Management programs within Eloqua. You will be one of a team of six (6) Email Marketing Automation subject matter experts responsible for creating campaigns, implementing tactics and analyzing results.
You will approach marketing and direct sales objectives with creativity, earn trust from internal and external partners, manage multiple projects, and balance competing priorities. You will work at the tactical level to develop and design campaigns, execute test plans, and refine targeting and messaging based on performance metrics.

Primary Responsibilities include but are not limited to the following:

Develop programs for lead nurturing, lead scoring, sales enablement, and lead management
Implement scalable, repeatable and comparable methods of measurement and performance tracking
Use data and testing to optimize and improve email content and targeting for customer communications
Serve as the subject matter expert on marketing automation best practices

What it takes:


Minimum of 3  years of experience in digital marketing
Lead generation and management experience including email or marketing automation
Combined experience with marketing automation using systems (i.e. Eloqua, Pardot, and Marketo) and/or other marketing automation systems

Preferred Qualifications:

Bachelor's degree or higher from an accredited university highly preferred
Experience working with Eloqua and Salesforce
Industry Marketing Automation experience, knowledge, and best practices
Superior oral and written communication skills with an innate attention to detail
Ability to present ideas to various levels of an organization to explain and gain support for initiatives

At OpenText we understand and value diversity in our employees and we are proud to be an Equal Opportunity Employer. We hire the best talent regardless of sex, national origin, disability or race. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com

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