• Responsible for Email Campaign Development, for execution and measurement of Marketing Automation/Lead to Revenue Management programs within Eloqua. You will be one of a team of six (6) Email Marketing Automation subject matter experts responsible for creating campaigns, implementing tactics and analyzing results.
• You will approach marketing and direct sales objectives with creativity, earn trust from internal and external partners, manage multiple projects, and balance competing priorities. You will work at the tactical level to develop and design campaigns, execute test plans, and refine targeting and messaging based on performance metrics.
Primary Responsibilities include but are not limited to the following:
• Develop programs for lead nurturing, lead scoring, sales enablement, and lead management
• Implement scalable, repeatable and comparable methods of measurement and performance tracking
• Use data and testing to optimize and improve email content and targeting for customer communications
• Serve as the subject matter expert on marketing automation best practices