Content Marketing Manager, Global Campaigns

Ref#: 16296

Function: Marketing

Location: Canada, ON, Richmond Hill

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OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 


The Opportunity: 

The Content Marketing Manager (CMM) is responsible for supporting the Global Campaigns by creating or curating the content to engage customers and prospects and facilitate a buying journey.  He/She will write marketing content (including tweets, ads, emails, landing pages, etc.) and develop assets (such as articles, blogs, calculators, infographics, videos, white papers, etc.) in support of the global campaigns. He/she will support OpenText lead generation content across a variety of channels, generating excitement and demand for OpenText The incumbent will sit at the heart of the process and use their creative and analytical marketing skills to shape key campaign messages for different target personas and effectively weave them into scripted buying journeys across a variety of distribution channels.  The ideal candidate will have a strong understanding of the buying journey and how to target content to various stages of the journey. He/she will be immensely creative with a background in writing/marketing communications. They will be able to use content and media strategically to engage different audiences and achieve amazing results. 


You are great at: 


Write key messaging and benefits aimed at different personas
Research, write, and edit content for new assets and promotional materials
Work with the cross-functional marketing team to build and execute content plans
Maintain repository of content for global campaigns via the content management system or Campaign Factory
Create relevant communications for a variety of different platforms
Leverage technology to create compelling content
Maintain detailed knowledge of target personas for OpenText products
Manage translation/localization of campaign content
Assist in the management of key third party tactics such as content syndication
Ensure a ROI on content

What it takes:


5 - 7 years working within a fast-paced marketing communication environment
Bachelor’s Degree or Master’s in writing or marketing preferred
Boundless creativity 
Solid understanding of business-to-business marketing and how to utilize various marketing content and tools based on the intended audience
Ability to develop high volumes of quality content quickly
Proven experience with Social Media tools such as Facebook and LinkedIn
Proficiency with blogging/word processing software, an understanding of content management systems, marketing automation (Eloqua, Marketo) and CRM software(Salesforce) is ideal
Perform work in an accurate, consistent and timely manner to meet company and demand marketing team deadlines
Must be very organized, detail-oriented, and deadline disciplined 
A comfort with change and the ability to thrive under pressure and working with stakeholders globally

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At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com.

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