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The Industry Strategist for the Financial Services sector will initiate and lead vertical industry marketing activities related to the entire OpenText enterprise information management portfolio for this target market. The role will focus on strengthening OpenText brand and solution share in the industry, driving pipeline opportunities through participation in marketing campaigns, improving the lead to opportunity cycle with sales enablement, and increasing market share through strategic customer and opportunity support. Decisions and recommendations will have broad impact on current and future direction for the target market. The position will be global in scope, and will direct and support marketing and sales activities for customers in key regions across the global, including North America, Europe and ASPAC.
You are great at:
Serving as the internal authority on the Financial Services industry which requires a solid understanding of the key Financial Services business and mission critical processes, terminology, key players, standards, regulatory requirements, and challenges that are key for OpenText.
Being the external spokesperson for our Financial Services business and help to evangelize both OpenText and EIM solutions across our global network of PR agencies around the world.
Keeping up to date with latest Financial Services industry trends across the world and how they apply to our vertical solutions and how they could impact our global customer base.
Understanding how new disruptive digital technologies impact processes in the Financial Services sector and how OpenText EIM solutions can embrace these moving forward.
Guiding messaging through all internal and external communication channels for example: sales enablement, customer facing collateral, web presence, partner communication, industry analysts, targeted conferences, industry events and through social media and online communities.
Participating in business planning process with marketing, field marketing, sales, and product marketing.
What it takes:
At least 10 years of progressive experience working within the Financial Services industry, this could be in either Banking or Insurance.
International or foreign understanding of the industry is critical.
Enterprise software and services consulting and marketing experience including product or solutions based marketing and sales into the Financial Services industry.
Knowledge of developing cloud based solution messaging and market positioning.
Must possess a highly specialized level of technical knowledge and business acumen in the Financial Services market, with extensive breadth and depth of knowledge acquired through direct experience in solving complex business problems.
Desirable skills and experience would include market research and segmentation, technical product marketing, and business development.
Demonstration of exceptional communication skills both written and verbal with experience forming solid relationships at all levels from front-line to Executives.
Proficiency in social media to drive industry messaging and points of view.
Formulating and articulating original thought leadership content via various tactics such as blogs and whitepapers.
Strong presentation skills and experience of presenting at industry conferences, CXO events and strategic customer meetings.